Category Archives: Neogama

Alexandre Gama: Brazilian Advertising Mogul

Alexandre Gama has definitely made a mark on the advertising industry. Gama is the founder, CEO, and COO of Neogama, one of the top advertising companies in Brazil. Making a name for himself, Gama became the first Brazilian to direct a international network of agencies as the Global Chief Creative Officer of Bartle Bogle Hegarty. Adding to his list of accomplishments, Gama is also the only Brazilian member of Publicis Creative Board

In 1982, Gama began his career as a copywriter and creative at several different advertising companies between 1982 and 1990. During his first few years in the industry, Gama became one of the most rewarded copywriters of his generation. Neogama was founded in 1999, and quickly became one of the fastest growing agencies in Brazil. A few years later, in 2012, Neogama partnered with with Bartle Bogle Hegarty In 2016, Gama decided to take Neogama in a new direction. Instead of working with international companies, Gama decided to focus on Brazilian market, and ended the partnership with Bartle Bogle Hegarty.