The Fabletics brand of athletic wear has been rising up the rankings of the market share of the fashion retail industry since it was formed in 2013 by the founders of TechStyle and the Hollywood actress Kate Hudson. One of the most impressive aspects of the rise of the Fabletics brand has been the fact the members of the Internet-based subscription service have driven the brand to become the main rival to the mighty Amazon which has owned a massive 20 percent of the Online marketplace for many years.
Fabletics has become popular with many different people as the brand creates a popular way of developing an innovative membership based subscription service with a lifestyle quiz designed to create a monthly order specifically directed at each individual member; a good starting point for any monthly subscriber is to complete the quiz and see what the brand recommends. Reviews have become a major part of the marketing of Fabletics as the brand uses a large amount of word of mouth and Web-based marketing options. There are many different reasons why it is important for all companies to create as positive a consumer service experience dedicated to driving positive reviews now forming the basis of much Web-based analytics; a massive 74 percent of consumers are now known to look for the best possible reviews before making a purchase, a further reason for the success of Fabletics is the fact the company responds to customer reviews by making changes to the products and services on offer.
Kate Hudson has been at the heart of the rise to success of the Fabletics brand since the company was in the planning stages; the founders of the company were looking for the perfect ambassador for the brand and identified Hudson for her active lifestyle and sense of humor. In terms of the role Kate Hudson plays in the rise of Fabletics, the brand has developed its own authentic image in the shadow of Hudson as she has always refused to compromise her own beliefs over the course of her career. After playing a key role in the development of the brand, Kate Hudson remains an active participant in almost every aspect of the Fabletics brand she has helped grow to have around $230 million in annual revenue.